Benefit launches new ‘Roller Lash’ mascara

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Whats the one thing your make-up bag can’t live without? 39% of women claim their make-up must have to be their mascara. It is not surprising then that when trying to acquire one, with just so many on the market it’s like a game of noir based Russian Roulette. Keeping up with the trends, Benefit have always made their mascaras a beauty staple but whats next from the bringers of ‘Bad Gal Lash’ and ‘They’re Real’? the next lash lover from the vintage inspired San Francisco beauty house is – Roller Lash.

Like skin care selection, mascara choices are all down to personal needs and preference. Not all of us are blessed with fluttering feathers and those who are don’t necessarily want to end up looking like something out of the Rocky Horror Show…

I struggled with Bad Gal, as the brush was too big and left my bottom lashes smudgy and I found They’re Real impossible to use everyday as being tough to remove I ended up pulling half my lashes out. Both are good products in their own right ┬ápromising length, volume and va va voom- ┬áso what beauty solutions can we look for in Roller Lash?

Inspired by the idea of the 1950’s beauty salon, Benefit have developed a formula and wand to give you the kind of curl that was once only achievable with eyelash curlers (a scary piece of torture like equipment found in our mother’s make up bags) The idea is that the wand lifts the lash to lengthen and curl in one go without the clumping that can be an unwanted side effect of the traditional mascara/curler style combo. Unlike They’re Real the texture of these lashes is lighter and daintier than going full extension style hog.

The idea of the specially engineered brush is to grip and curl lashes like retro salon rollers for a bit of effortless vintage glamour – sounds promising. It’s also a beautiful shade of Soho Picture Book candy pink so personally we’re biased.

Roller Lash hits the shelves February 28th but if you’re like me and want to try out a bit of the action first before splashing the cash, Elle magazine are about to treat us- the March issue (available from January 29th) comes with a free miniature of the product so you can see exactly what all the fuss is about.